Cases
Restaurang Drama
Cinema the way it should be
Background
Restaurang Drama is situated next to the cinema in Mall of Scandinavia. In addition to offering a traditional restaurant experience, Drama allows cinema visitors to order food and drinks from the restaurant to be served inside the cinema.
What Passbuy enables
Before Drama installed Passbuy, guests had to either order before the movie started or leave the movie midway. With Passbuy visitors can order anytime they like, any number of times they like, from the comfort of their chair.
The result
- SEK 200 average order size
- 20% of visitors order more than once
- ~10% week on week retention
Bar burger Café
Over 50% adoption
Background
Bar Burger Café is located at Kungsträdgården in central Stockholm and has a big outdoor seating area with 60 tables. While Bar Burger Café offers table service for both drinks and food it only allows ordering at the cash register.
What Passbuy enables
With Passbuy installed, customers can order from their table without increasing staff workload. Previously on busy days the indoor bar would be crammed with people waiting to order - sometimes creating long waiting times and frustration for customers and staff alike. With Passbuy the staff can focus on delivering food and drinks, while space is freed up.
The result
- 30% of sales through Passbuy overall, 50% on busy days
- 30% of visitors order more than once
- 1.6 orders per visit on average
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